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Owting - Redesigning the onboarding flow

Shortening

Time-to-First Event

Shortening

Time-to-First Event

Owting connects people through shared activities and turns "we should hang out" into real plans. I redesigned the onboarding experience to reduce drop-off and guide users to their first message faster. The old flow had outdated visuals, unclear progress indicators, and dropped users onto an empty events page. My redesign introduced cohesive visuals, reimagined interactions, and redirected users to chat where they could immediately connect with their community.

Owting turns "we should hang out" into real plans.

I redesigned the onboarding flow to reduce drop-off and get users to their first message faster; introducing cohesive visuals, clearer progress indicators, and redirecting users straight to chat.

Role: Product Designer

Role: Product Designer

Contribution: Product strategy, UX Research, Visual design, Web development

Contribution: Creative direction, UX Research, Visual design, Web design

Contribution: Product strategy, UX Research, Visual design, Web development

Team: PM, Engineer | Solo designer

Team: PM, Engineer | Solo designer

Owting

Owting

/ Old Screens

/ Old flow