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Owting - Redesigning the onboarding flow
Shortening
Time-to-First Event
Shortening
Time-to-First Event
Owting connects people through shared activities and turns "we should hang out" into real plans. I redesigned the onboarding experience to reduce drop-off and guide users to their first message faster. The old flow had outdated visuals, unclear progress indicators, and dropped users onto an empty events page. My redesign introduced cohesive visuals, reimagined interactions, and redirected users to chat where they could immediately connect with their community.
Owting turns "we should hang out" into real plans.
I redesigned the onboarding flow to reduce drop-off and get users to their first message faster; introducing cohesive visuals, clearer progress indicators, and redirecting users straight to chat.
Role: Product Designer
Role: Product Designer
Contribution: Product strategy, UX Research, Visual design, Web development
Contribution: Creative direction, UX Research, Visual design, Web design
Contribution: Product strategy, UX Research, Visual design, Web development
Team: PM, Engineer | Solo designer
Team: PM, Engineer | Solo designer
Owting
Owting
/ Old Screens
/ Old flow








































