Redesigning the Onboarding Experience for Trustloop
Challenge
Trustloop lacked a central entry point to showcase its value to the users through its core features. This project introduces Trustloop's new onboarding experience designed to clarify its offerings - Trustrating while surfacing actionable insights and simplifying user navigation. The goal was to enhance user comprehension, drive engagement and create a seamless starting point for both new and returning users.
How might we design an onboarding experience that fosters user trust and reduces drop-off rates ?
Impact
45%
increase in activation rate
20%
Increase in accounts created

