Led a redesign of Owting’s onboarding to move new members from sign‑up, while improving profile completion and making the value of Owting immediately clear.

Streamlined the onboarding flow for Trustloop, reducing user drop-offs by simplifying steps and enhancing visual engagement.

Redesigned Owting’s chat to center on activities, streamline information, and clarify states so members coordinate what they need faster and with more confidence.

Built a project management platform from the ground up with adaptive views, AI prioritization, and native reporting.

Built a curated set of animated icons using the Lucide library, reimagined with smooth, purposeful motion for real-world product interactions.

The goal was to enhance discovery, simplify navigation, and create an engaging profile interface. The redesign focused on improving search efficiency, providing context specific reviews, and promoting user interactions.

At my time in Freshworks and Birdeye, I created dynamic explainer videos, interactive animations, and marketing content that boosted user engagement and brand visibility.